Before the arrival of Globant, the metropolitan police in London, the oldest in the world, received 40 million calls, 20 million visits on its website and 100,000 online orders. I was overwhelmed. And I needed to reduce costs. They set to work and transformed a traditional organization into a digitally focused force. Several Globant teams worked for more than two years for a project that their co-founder and CEO Martin Migoya baptized as a transformer. The guiding idea was to connect the institution with citizens through networks. Before, everyone was served by telephone and with the new methodology a large part of the cases are resolved quickly from the “chat” with those affected, they explain.
Currently 15,000 policemen chat online with citizens to solve problems. For that, they created an infrastructure that connects the police with people in a bi-directional sense, seeking also the visibility of that security force. They addressed the main nerve centers with an integrated service platform. And that allowed 100,000 reports of incidents and crimes online, saved 7,200 hours of agents thanks to online information and about 14,500 queries are resolved via twitter. Theresa May received them and selected them as an example. Moreover, they seek to replicate the experience in the 43 security forces of the Kingdom.
Globant is still little known among us. Maybe, because it only generates 1% of its turnover in the country and has just 2,000 of the 8,000 employees in his native Argentina. But it is the product of four engineers graduated from public universities who in the dramatic 2002 made a business plan that is summarized in a few words: “Our market is the world”.
Migoya, brand-new Platinum Konex, tells it this way: “We design a strategy thinking of the most competitive and highly meritocratic, where you earn by quality. Decidedly in these markets we feel better than in other places where we gain from contacts with politics and where the important thing is to know who is who “.
The truth is that their customers include Disney to Google and Argentina YPF, among the most exalted. They are in 15 countries and in India they have an office with 1,000 people. They also count subsidiaries in Belarus, Russia and other Eastern European countries, “because talent is everywhere and you have to know how to look for it”.
Migoya defines Globant as the “reinvention of professional services”. They work with multidisciplinary teams with a leading entrepreneur in each one. In YPF, they have just developed an app for payments at the service station, which can be paid from the cell phone and which covers a wide range of benefits, ranging from indicating the shortest route, to discounts to consume at the stations. “It’s the tip of the iceberg, YPF is a flagship company that is thinking again about its relationship with customers,” Migoya says. Globant is listed on Wall Street and that gives access to financing at affordable costs to grow in scale in these times of digital revolution and high demand from companies and governments. Curious. The main challenge for this multi that was generated in Argentina is talent.
-How do you define it ?, Migoya is asked
-It is the ability to learn quickly, to commit, to focus, to have vision. It is not limited to the ability to program or know any technology. That is ephemeral. You have to reconnect with the basics, which means that professionals have the pride of a job well done and get out of the daze with irrelevant content.